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An Unfounded, Outrageous ClaimThis post has been moved to FatCyclist.com. Advice for Sponsors of Professional Bike TeamsProfessional road cycling teams owe their very existence to their sponsoring companies. Consider: what would Team Discovery Channel be without the Discovery Channel? What would Team T-Mobile be without T-Mobile? What would Team CSC be without CSC? Broke and nameless, that’s what they’d be. Sadly, however, most sponsoring companies take what is a golden marketing opportunity and squander it, doing only the most pedestrian things imaginable with their branding: put the company name on the jersey, name the team after the company, paint the bike in the company colors. Ho hum. As a highly respected, extremely authoritative expert on both biking and marketing, I hereby offer the following advice to the companies sponsoring professional cycling teams in order to get more bang for their buck.
Team Discovery Channel Let’s go with the easy one first. One way in which Discovery Channel could profit from their sponsorship of Team Discovery Channel would be to show Team Discovery Channel on the Discovery Channel. For example, if Team Discovery Channel were to participate in a race, the Discovery Channel could televise that race. Furthermore, they could theoretically have a show demonstrating how a professional team trains together and builds a strategy for winning a race. I know this is a crazy idea, but think about it: it’d be like reality TV, except it would actually be about reality! Or they could just keep showing Crocodile Hunter reruns five krazillion times per day. I know I never get sick of that show.
Team T-Mobile Team T-Mobile should take advantage of their technology connection. You know how cyclists always have headsets they use to stay in touch with the team director? Team T-Mobile should ditch those wired, clunky pieces of junk in favor of Bluetooth headsets and mobile phones. And then T-Mobile should have auctions / raffles / contests wherein the winner gets to call Jan for two minutes during a Tour stage. I know exactly what I’d say: “Dude! I totally don’t speak German!”
Team CSC CSC could better benefit from its sponsorship of Team CSC by making it possible to tell what they actually do. Seriously, until just this moment I really had no idea what CSC does. A quick Google search (I am now unemployed and so no longer feel guilt about using Google) reveals they are a Consulting, Services Integration, and Outsourcing company. Which helps a lot, because now I … really have no idea what they do. Perhaps that’s what the cyclists on Team CSC could do: be plain-English ambassadors for CSC. The next time Ivan Basso wins a Tour stage, for example, he could say, “I’d like to thank my sponsor, CSC, which basically helps large companies solve their IT challenges, among other things.” And then he could explain why they’re a Danish team, what with the company being based in El Segundo, California and all.
Liquigas-Bianchi Liquigas-Bianchi should pour all their marketing dollars into one simple objective: paying Phil Liggett whatever it takes to get him to stop pronouncing “Liquigas” as “Leaky Gas.” In truth, I do not know whether that’s the correct pronunciation. If it is, they may want to spend a little extra money on changing their name. Quick aside: Was I the only one who loved the Bianchi jerseys when they first picked up the Coast team? Simple, golden-era design, clean and bold, no clutter whatsoever. I wish I had one of those jerseys.
Illes Balears-Caisse d'Epargne I’m sorry, there’s nothing I can do for you until you shorten your name.
Other Ideas This was just a small sample of how Pro Tour sponsors could leverage their team relationships. What a sponsoring company really needs, though, is to sponsor a blogger to follow a team around for the Tour de France, writing all about their team’s efforts and successes in an off-the-cuff, irreverent manner that doesn’t come across as more marketing hype. Gee, I wonder where you could find a blogger like that.
PS: Yesterday Was Quite a Day OK, now for a little what-happened-in-my-life stuff. Here are some of the things that happened yesterday. I am not making any of them up.
All in all, not a bad day. Except the vehicular homicide threat. Especially since the insurance at my new company doesn't kick in 'til Monday. An Open Letter to TriathletesDear Triathletes,
First off, I want you to know that I admire you. I really do. I admire your tenacity and determination. I admire your intensity. I admire your endurance. And it’s a darn shame you waste all those admirable qualities on the most ridiculous activity (yes, “activity,” not “sport”—I’ll get to that in a moment) that has ever been created. I will explain.
Swimming is Mind-Blowingly Awful Consider some of the things that make biking wonderful: You get to see beautiful terrain. You’re going somewhere. You can use it both for entertainment and as a practical means of conveyance. You can talk with your friends while you’re doing it. The variety of the terrain means that you get interesting new challenges on a moment-by-moment basis. And perhaps most importantly, you are unlikely to drown or be eaten by a giant fish (see Jonah 1:17). None of these desirable attributes can be said of swimming. Here, on the other hand, is what can be said of swimming:
Running is Pure Misery Giant fish notwithstanding, swimming at least is good for you. It works your whole body out without busting you up. Running, on the other hand, is just plain evil. I’ve covered the problems of running before, though, so won’t go into it here. Trust me, though: Running is bad.
Triathlon is Not a Sport Because it Does Not Fit Into the Way I Choose to Define “Sport” As far as I’m concerned, a sport is a physical activity you can do for fun or competition. By my (very authoritative and comprehensive) definition, a sport is not legitimate unless you’d go out and do it just for kicks, even if there weren’t a competition coming up. So biking’s a sport. Running’s a sport. Even swimming’s a sport. But doing all three in succession? No, that’s not a sport. That’s a stunt, or self-imposed punishment, or a statement. It’s not a sport. You do all three events in a row only during a competition, or to prepare for a competition. And while you may be having fun during some of those events, you are not having fun because you are doing all three of the events in a row. So cut it out.
Triathlon is Arbitrary, and Not Even Imaginatively Arbitrary Let’s imagine for a moment that none of the points I have made so far stand up. I know, I know: my arguments are so compelling they brook no dissent, but still, for the sake of argument, pretend. Here’s my final point: Triathlon is silly because it takes three random events, pins them together, and calls them a different event. Why three events? Why not five? Or eleven? And why always the same three events, always in the same order? If you absolutely must cram multiple events together, why not get creative about it, from time to time? Here are some suggestions:
I could go on.
A Heartfelt Plea Triathletes, please. Stop it. The rest of the cycling world would happily welcome you into our arms if you’ll only join us. We’ll teach you how to draft. We’ll teach you how to pedal circles. We’ll teach you how to ride a bike that’s both comfortable and efficient. Just admit you have a problem. We’ll do the rest.
Sincerely,
The Fat Cyclist BriberyEvery week, I check the “What’s Your Story” site to see what lucky MSN Space-ers are being featured. Imagine my surprise and delight to find that I’m one of those lucky featured Spaceheads. Things have changed since I last got featured, though: Now they have voting. It’s a popularity contest. Currently, I am dead last. This should not bother me, because as far as I know, at the end of the week, the winner gets a grand prize of absolutely nothing. But you know, it does bother me. It bothers me a lot. It’s like a group sprint to the next telephone pole. The guy who wins doesn’t get anything at all, except bragging rights. Which begs the question: apart from a suitcase full of cash, is there any better prize in the world than bragging rights?
Vote For Me and Get Free Stuff Realizing that I have no chance whatsoever of winning this contest on the strength of my writing, I will instead open a contest, wherein I will give away stuff to random people who comment during the week. Here’s how it works:
As you can see, I have cleverly managed to combine a contest with my need to reduce the volume of stuff I have to pack when I move in a couple months. One little caveat: If you live somewhere where it would be expensive or problematic for me to ship (outside the US, basically), if you win you've got to cover the shipping costs if you want me to ship to you. I don't mind spending a little money on shipping, but I'm not willing to take out a personal loan to do it.
Just to be Clear, How Do I Win? You win by going to http://whatsyourstory.msn.com/, voting for me, then leaving a comment sometime this week. Or -- if you aren't able to leave a comment in my blog because you're not in the mood to register for a .NET Passport, just go vote anyway (you don't need to register for anything to do that) and send me a comment via email: fatty@fatcyclist.com. I'll post your comment for you. Then all you need to do to win is get randomly selected. And I win by having my vanity served.
BONUS: MORE FREE STUFF FROM THE BANJO BROTHERS! My friends at Banjo Brothers have (generously, and without me even having to beg) ponied up a dozen of their soon-to-be-famous Pocket Messenger Bags to people who vote for me. Check out their blog for details. Thanks, Banjo Brothers. You rule. Even more than you used to.
PS: Tomorrow: Why I will never ever ever do another triathlon, and why nobody else should, either. MoneyLast weekend, my wife and I went house hunting. By the time we had looked at the tenth house, they all looked the same to me. I had stopped thinking about where I was, what the house looked like, whether it was a practical arrangement for our family, which kid would stay in what room, and had in general stopped doing anything but responding with affirmations of whatever my wife said. It turns out that you can pretend to be engaged in whatever someone else is doing simply by saying, whenever it’s clear that it’s your turn to talk, one of the following:
While we wandered, a number of thoughts went through my mind. They include the following:
Wrapping My Head around Money Here’s my theory: when you start talking about so much money that you can no longer imagine how big a pile of one-dollar-bills totaling that amount would be, the quantity starts being meaningless. How big would a pile of 100,000 one dollar bills be? Would it fill a 10-foot-square room up to my knees, hips, or chest? I don’t know. And that’s why buying a house seems so strange. When I negotiate on price, I have no real idea whether the house is, objectively, a good value. All I know is I’m going to offer $15,000 less than the asking price, because I know everyone asks for more than they expect. Is any house worth the amount of money I’m about to borrow for one? I don’t know. I can’t imagine the pile. But I do know that I’ve developed a nice little headache in the left half of my head while thinking about it. And I’m hyperventilating, too. I thought about bikes while house hunting, too. Specifically, I thought about how strange it was to be saying things like, “This house is only $5,000 more than the last house we looked at,” when I know for sure that there’s no way in the world anyone would say I just spent “only” $5000 on a bike, even though I’d enjoy a $5000 bike a lot more than whatever difference $5000 counts for between two houses. With all that said, here’s the one we’re probably going to get: Please note the best features of the house:
My wife, however, contends that the best thing about it is the beautiful granite countertops. Totally.
PS: My son is very happy to announce that he has created a new minigame. Try it at: http://www.minigamemania.com/5.html. Quashing RumorsI am, as I have mentioned a time or two, an increasingly famous blogger. To tell the truth (and I always tell, the truth, for I am famous in part because of my forthrightness), sometimes this fame can be wearying. For example, when people begin spreading insidious, often hurtful rumors about me, I sometimes ask myself, “Fat Cyclist (I always refer to myself as ‘Fat Cyclist,’ even in my most private thoughts), is it all worth it? Are the vast quantities of money, the public adoration, the high-profile speaking engagements, and free yogurt samples sent via FedEx really worth the contemptible falsehoods my jealous enemies propogate?” “I don’t know, Fat Cyclist,” I answer to myself. “Sometimes, it does seem too heavy a burden to bear.” “Pish-posh, Fat Cyclist!” my third self bracingly answers to my other two selves, in an English accent (for some unknown reason). “Do not let the naysayers, the snide liars, the riff-raff, nor, in short, anyone else who disagrees with you, bring you down!” “Did you just use six commas in that sentence?” my first self asks my third self, astounded. “Yes! And later I shall split an infinitive!” my third self answers. “But no matter! The point which I am so emphatically making is that you should not allow yourself to be defeated by these rumours! Rather, you should expose them for what they are—lies!—and refute them with vigor and vim! Pip pip!” “Okay, but after that we’re going to find a good psychiatrist, OK, Fat Cyclist?” asks my reasonable second self.
Rumor 1: The Fat Cyclist is Actually Bob Roll I acknowledge the eerie similarities between Bob Roll and myself: we either have been or are overweight. We both love cycling. We both occupy the very small “funny cycling guy” niche. We are both courted nonstop by cycling publications and television programming, due to our widespread name recognition and popular appeal. I offer, however, the following tautology which I believe proves conclusively that I am not Bob Roll: 1. Bob Roll has sat beside Al Trautwig. 2. Al Trautwig is still alive. THEREFORE I am not Bob Roll.
Rumor 2: The Fat Cyclist is Not Really All That Fat Many people have tried to discredit me by asserting that I am not all that fat. To which I respond, “Am too.” To which these petty obstructionists counter, “Are not.” So let me make it perfectly clear, this one last time:
Rumor 3: The Fat Cyclist is Not Writing Very Often Right Now Because He Has Run Out of Things To Say No, I’m just trying to close down my old job, sell my house, start a new job, buy a new house, and otherwise relocate. Hey, at least this time the wife doesn’t have cancer, and the twins are out of diapers. This is easy!
Rumor 4: The Fat Cyclist Blog is Now Outsourced to a Blog-Writing Vendor Based in India That is laughable. I would never outsource my blog to India. Especially when I can get a much better deal at one of those blog sweatshops they’ve got set up in the Philippines.
Rumor 5: The Fat Cyclist Has Not Weighed Himself in More Than Three Weeks and Has Now Reached a Point Where He is Terrified of What He Might Find OK, I admit I haven’t weighed myself in a while because the scale’s in a box in the garage somewhere, and I’m only occasionally getting out on a ride. But I don’t think I’m gaining any weight. On an unrelated note, though, I need to buy a new clothes drier. The current one seems to be running too hot and is shrinking all my clothes. How to Search for a New HouseSo, our house went on the market last Saturday, with a nice little open house at 1:00pm. I can’t tell you what it was like, because we got as far away from it as possible. Evidently, having the owners skulk around watching over everyone’s shoulders and looking for signs of interest isn’t the best way to make people feel comfortable. Who knew? Anyway, our clever strategy of having one of maybe three houses in this price range in this town with a lawn and lotsa trees seems to have paid off. We got a good offer before the end of the day and are now doing the dance of house selling. It’s a very complicated dance which I will not detail in this blog for two reasons:
Let’s Go Shopping So now we’re officially in the market to buy a house. My wife is being kind of silly about the things she wants. For example, she’d like to have a house that’s near good schools. She’d like to have a house that has enough bedrooms for all the children. She’d like to have a house that has room to store all the junk we’ve collected in nearly 19 years of marriage (just did the math; it wasn’t as easy as you might expect, because it required me remembering what year we got married). She’d like to have a house that’s reasonably close to things like grocery stores. Pffff. I, on the other hand, am much more pragmatic. Here is what I am looking for in our new house:
This Friday, my wife and I are flying out to Utah to spend a weekend looking at houses. It’ll be fun to watch the real estate agent try to resolve my reasonable wants with my wife’s crazy-headed notions. Strictly ForbiddenI, the Fat Cyclist, hereby forbid the entire cycling universe from uttering the following phrases.
Variants of these phrases shall also not be tolerated. Any infractions will result in the immediate, non-negotiable issuance of a demerit. Thank you for your attention to this matter.
PS: My house goes on the market tomorrow; I’ve been racing around all week getting it just so for the open house this weekend. Can you tell I’m wound a little tight? Help Me Collect Data for My Son’s Science Project, Get Free StuffI’ve got a favor to ask. Or, more accurately, as my 10-year-old son’s research assistant, I have a favor to ask. He’s working on a science project on reaction times, and he needs more data. So I’m asking you to conduct a little experiment and send me the results. It’s easy, and it’s super-fun. Oh, yes. Super-duper-fun. I worry that I may be overselling the “fun” aspect of this. Perhaps I should also emphasize that today’s Banjo Brothers Bike Bag Giveaway is based on participation in this experiment. Specifically, I’ll be selecting (at random) a winner from the people who send in information. The more people you collect info on, the greater your chances of winning.
How Fast Are You? Here’s what you need:
Here’s what you do:
Then do this same test on every single person you know, and send me their information, too. Make it an obsession. And while you’re at it, be sure to do this test on plenty of females. Looking at the results my son’s collected so far, I can see he’s shy around the ladies. In the interest of full disclosure, I caught the ruler at 5 inches. That makes me faster than most, but not the fastest. The triathlete down the street beat me. Grrrr. Thank you for your cooperation, and for your indulgence as I hijack my blog in the interest of my son’s grades. Crash Etiquette for Complete IdiotsA few days ago, Bob and I rode the Crop Circles / Mr. DNA / Tapeworm trail system. It was raining lightly (yes, even though it was spring in Seattle), so the roots, rocks, and wooden stunts were slippery. Early in the ride, we came to a seesaw. This one was taller and shorter than the seesaw I had ridden the last time we had been in the area, the board was narrower, and it was made of smooth wood. Also, the approach was downhill and around a bend. I admit it: I was scared. I approached the seesaw too slowly. By the time I was about halfway up, my front wheel was wobbling. I nearly stalled out, and my front wheel rolled off the right side of the seesaw. This, as you may expect, was not a desirable situation. From a height of probably five feet, I fell over the front of my bike. Ordinarily, I’d put my hands out to catch my fall, but this time I didn’t. I pulled my arms in toward my chest, and landed in a nice forward roll, finishing in a sitting position, astounded that I was not hurt even a tiny bit. I sat for a moment, stunned at my good fortune. Bob shouted, as I sat there, dropped his bike, and ran over. “Are you OK?” he asked. I admitted that to my amazement, I was just fine. Bob then started laughing, recounting how the fall looked from his perspective, describing the contributing factors to my crash, and how surprised he was that I hadn’t snapped a wrist on that fall. It was at this moment that I realized the reason I really like riding with Bob. He knows proper crash etiquette.
And Then There’s Brad Bob’s behavior stands in marked contrast to how another friend of mine reacted after I crashed. Let’s just call him “Brad” (because his name is in fact actually Brad). He and I were riding a goat trail coming down from Jacob’s Ladder, which is part of the Hog’s Hollow network. I had never ridden this descent before, and so was surprised when it suddenly terminated with a three foot dropoff onto a dirt road. I flipped over my handlebars and landed on my back. It hurt. A lot. Brad, naturally, took this opportunity to immediately begin laughing his head off. Without asking if I was OK. Without saying, “Sorry I didn’t warn you about how this trail ends.” Without any clue that several years later, I’d be tearing him a new one in the most public way I could imagine.
Proper Crash Etiquette So, let this be a lesson to you. If you don’t follow the rules of Crash Etiquette, you may someday reap the consequences (Have I mentioned that this is the same Brad who bailed on his last lap when we were racing the 24 Hours of Moab as a 2-person team, and then didn’t even stick around to see me finish when I did his lap for him? Yep, he just packed up his gear and went home while I was on the course.). Luckily, the rules of Crash Etiquette are quite simple. Most anyone can follow this simple five-step procedure:
Most of you will learn this procedure quickly and will have no trouble with this important process. Brad, you may want to print it and tape it to your bike.
PS: Obviously I'm not writing as regularly as I usually do. This doesn't mean I'm getting ready to abandon this blog. I'm just really busy trying to get my house ready to sell, wrapping up my old job, getting ready for my new job, and so forth. I'll write as often as I can, and hope to get back to a regular schedule really really soon now. How to Root for the Right People in the 2006 Tour de FranceWith only 113 days until the start of the 2006 Tour de France — that’s less than a third of a year! — American interest in pro cycling has reached a fever pitch. Family, friends, coworkers, casual acquaintances and complete strangers are likely to accost anyone riding a bicycle, demanding to know: With Lance Armstrong out of the picture, who will win the 2006 Tour de France? Some so-called cycling experts say that it’s an open field this year, that several strong contenders have the capability of emerging victorious. These people are fools. There are right people and wrong people to root for in the Tour de France, and good reasons and bad reasons to root for them. To help you avoid embarrassment by saying the wrong thing, I hereby present a guide on what to say about whom in this year’s Tour:
Jan Ullrich Ullrich’s chances have never been better to win the Tour (except for 1997, when he actually did win the Tour; his chances of winning that Tour are 100%). For Ullrich, however, it’s not so much a matter of whether he will win the Tour, as that he deserves to win the Tour. Considering what Ullrich’s put up with for the past seven years, everyone else in the peloton ought to get together and agree to always stay twenty feet behind Jan. And while I fully understand that he and I are actually nothing at all alike physically, he does at least tend to gain weight during the off season. His success gives hope to fat cyclists all around the world.
Ivan Basso While I want Ullrich to win the Tour, my money’s on Basso. In fact, there are only three things I can think of that would prevent him from winning this year’s Tour.
Alexander Vinokourov Of course, Vinokourov will not win the Tour. However, every cycling fan — regardless of how strongly they idolize any other cyclist — must stand at the ready to cheer for Vinokourov as he makes one of his crazy, wrong-headed attacks. Most of them make no sense and go nowhere, and that’s why I love him. Here’s how I imagine Vinokourov decides whether to attack at a given moment: “Hey, there’s a guy about 100 feet ahead of me. I wonder if I could catch him. Well, my legs feel pretty good. GO!”
Floyd Landis I understand that Floyd won a tour in California recently, though I cannot find photographs or news in the US press that corroborate this allegation, so I’m going to reserve judgment. If in fact there actually was a tour, and if in fact Floyd won that tour, that’s great news for Floyd. Combine this with the fact that he is currently in the lead in Paris-Nice, and you’ve got clear and convincing proof that Floyd is peaking waaaay too early in the season. Floyd, I’ve got two words for you: Iban Mayo. Oh, OK. That wasn’t very generous of me. How about a trade, Floyd: I will root for you to get on the Tour de France podium, but only on the condition that you promise to shave that goatee. I don’t think that’s too much to ask.
George Hincapie Last year, George Hincapie startled the cycling world by winning a climbing Tour stage. This led to speculation that he will lead Team Discovery in the Tour de France this year. If this is the case, I have two observations I would like to make:
Levi Leipheimer You know, Levi is such a quiet and unassuming rider, it’s hard to root for him. In fact, I keep forgetting he’s there at all. Perhaps he could use that to his advantage. He could just keep his head down and let people forget he’s there, and then quietly ride on ahead of the pack. Imagine the consternation of Ivan Basso as he steps up to the top spot on the podium in Paris, only to find it occupied. “Who are you?” Ivan asks.
Tyler Hamilton OK, he’s not eligible to race this year. Fine. I can accept that. But next year, watch and see what happens when a guy who has made a career of being the nicest guy in the peloton comes back to the game with pariah status and a chip on his shoulder. I am looking forward to watching Tyler tear the legs off anyone within a city block. And everyone will be snide about it and call him a doper, and that will just make him race faster and meaner. Tyler will win the Tour next year. By a lot.
Alejandro Valverde Alejandro Valverde is an outstanding young rider with incredible potential, and I would strongly recommend rooting for him, except for one thing. His team’s name is “Caisse d'Epargne-Illes Balears,” for crying out loud. I have no idea how to even pronounce that, and there’s no chance whatsoever that I would successfully spell it. In fact, it is my understanding that everyone on the team is required to wear extra-large jerseys, just to make room for the team logo.
Lance Armstrong You don’t really think he’s retired for good, do you? You’re so adorable. My MistakeIn yesterday's post, I promised to be funny today. So here's something funny:
Q. What's the most naive thing in the world? A. A dad, who, because he is staying home with his four-year-old twins for the day while his wife goes to the hospital for some tests, thinks he will have a time to write.
And those tests? All negative. Which is to say, negative news is good news. I hereby declare myself relieved. One Down.Yesterday I accepted a new job, which means I’ll be leaving my old job. Which means I’ll be moving back to Utah. Last night I also got a good night’s sleep — the first I’ve had in about four days. I swear, I can deal with just about any amount of stress if I’ve got a reasonable level of sleep. And if I’ve had a good night’s sleep and a good burrito for lunch, I’m basically invincible. Increasingly fat, but invincible.
The Reasons There are a lot of factors behind this change, but I’m just going to list the ones that are Fat Cyclist-relevant:
One to Go. So now we get to start selling the house, looking for a house, and convincing the kids how much fun it will be to leave all their friends and one of the most beautiful neighborhoods in the world. And then there’s one other thing — maybe — which I’ll find more about sometime soon.
Tomorrow I Will Be Funny. No, really. I will. I'll be hilarious. Please Stand By for a Moment While I Make a Couple Big Life-Affecting ChangesBelieve it or not, people (by which I mean “more than one person, though not many more”) who are considering writing a blog of their own have asked me for tips on how to make their blog successful. I always offer the same three pieces of advice:
I present this list because today’s post breaks all three of these rules. I’m blogging about my blog. I’m not writing about biking, nor my fatness. And I’ve been irresponsibly flaky in my post frequency for the past several weeks. What I’m doing, in short, is making a long-winded excuse for the fact that I’m really preoccupied with two big ol’ scary things in my life right now. One is a decision I need to make, the other is something I have no control over and just need to wait for more information. It’s hard to be comical, punctual, and on-message when stuff like this is happening. And of course I’m being vague here. I’m sorry for the coyness. I will likely be able to talk about one of these two things tomorrow. I’m not sure about the other one. Probably end-of-week for it. Things will be back to normal soon. At least, that's what I keep telling myself, while taking deep breaths into a brown paper bag.
PS: I forgot to check my weight today. PPS: Does anyone know why people used to take deep breaths into a brown paper bag as a treatment for panic? Did it work? Why is this practice no longer in widespread use? Did you use a search engine to find your answer? Is it fair to say that all quests for knowledge now start with a search engine query? Will someone please just knock me out with a hammer, blackjack, or other blunt object, please? An Open Letter to CannondaleDear Cannondale,
I was thumbing through the current issue of Velonews when I came across the following ad (click to see large version):
Cannondale, I’m afraid your ad agency and I need to have a little talk.
It’s Like Outfitting Street Thugs with a Fleet of Ferrari’s? Let’s start with the headline. You are saying, in effect, that giving Cannondale road bikes to Team Health Net is like giving violent felons overpriced, mechanically finicky sports cars. This seems ill-advised, at best. Clearly, Cannondale, your ad lets the world know you are one angry company. And I’d be angry too if I had recently gone through bankruptcy due to one of the most outrageously boneheaded business moves in recent history (maybe the motorcycles would have been more popular if they had a “Lefty” fork?). The text of your ad (click to see larger, more legible version), though, is more than just angry. It’s comically angry. Let’s analyze it.
It’s Not About the Bikes. Cannondale, I’d like to ask you a question that your ad agency should perhaps have asked itself: “What business is Cannondale in?” It seems to me that you might want to be in the business of building and selling bikes. If that’s the case, I’d like you to take a good look at how prominently your bikes figure into this ad.
and
These photos are so dark and the bikes are so well-hidden, I can’t tell what models they are. Frankly, I had to take a close look to determine that they’re even road bikes. And I for sure can’t determine that there’s anything remotely Ferrari-like about them.
Nor, Evidently, Is It About the Riders. One could reasonably argue, however, that this ad isn’t really about selling bikes. It’s about promoting the Health Net team. In which case, I’d like you to take a look at the faces of Team Health Net (click to see larger version), which is, by the way, a medical insurance company: I looked at these faces, and then, just for fun, went to the team site and tried to match the racers on the site to the gangstas in the ad. I couldn’t. They all look like Eminem to me. I feel especially bad for this guy, though:
Looking at him, I have to ask: Why is his hat so big? Are those white velour sweatpants? And most importantly, does he really plan to use that bike chain as a weapon, or did it just “fly” off his bike, due to a misaligned frame?
To conclude, Cannondale, I would like to offer some advice: Just play it cool, boy. Real cool.
Kind Regards,
The Fat Cyclist
PS: Cannondale, my weight today is 167.2 pounds. Do you think I’m too fat to be a bike thug? Tainted Glory 3: How I Became a Cross Country Racing MachineI have not always been obsessed with mountain biking. Once, in fact, I was an ordinary guy, with a variety of interests. Sure, I loved biking, but I wasn’t in love with it. The problem was, though, all of my friends had pretty much already caught the bug. They had started buying the lightest cross-country bikes they could afford, and were racing on Tuesday nights. They were training. They were watching their weight. They were selecting rides based on what kind of workout they’d get: the more climbing, the better. Naturally, every group ride became a race. And naturally, as the newest — and sole remaining recreational — rider in the group, I always came in dead last. Usually by several minutes.
Last Straw For a while, this didn’t matter at all to me. Well, actually, I should point out that previous sentence is a total lie. Every ride, as I rode up to the designated “regroup” spot and saw everybody watching me, I’d be embarrassed. Not embarrassed enough to do anything about it, but embarrassed. Then, one day, at the top of Frank, Dug and I had an exchange. “So,” said Dug, as I churned up to the top of the climb in my granny gear, “Did you have a flat on the way up, or what?” This was perfectly normal trash talk, but I was in a foul, embarrassed mood. “Shut up, Dug,” I said. “Why don’t you start always riding with guys who are three levels faster than you and see where you sort to in the pack.” “You shut up,” said Dug. “I already do that every Tuesday night.” “And does the winner ask you whether you flatted out during the race?” I asked, probably more petulantly than I intended. “Whatever,” concluded Dug, and he rode away.
Vow Having written it down, I can see that this is a pretty silly conversation. But it stuck in my craw. And no, I don’t know what a “craw” is, which makes having a conversation stuck there even worse. Turning this talk over and over in my mind over the next few days, I reached a conclusion: the only way to definitively win this argument was to become the fastest rider in the group. So I started training. I bought a light cross country racing hardtail. I started doing the Tuesday night races. Before long, I started placing well. I dropped 25 pounds. I started seeking out long, difficult climbs. I would experiment to see how much pain I could live with before I blew up, then learned how to stay right at that threshold. It took about three years, but I got to the point where I could outride even the fastest of my friends. At least on the climbs, anyway. I’m still the one they wait for at the bottom of the descents.
The Part of the Story I Never Tell Anyone During the three years I was focusing on becoming a fast climber and racer, my friends were exploring other biking interests, as well. So, about the time I got to where I could keep up with them, they were discovering full-suspension. And they were losing interest in racing. The practical upshot of this was that right about the time I became fast, my friends lost all interest in being fast. They were all about downhill and doing cool moves. Neither of which — of course — I am any good at.
Today’s weight: 167.4 |
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